PPR is targeted towards the administrative and policy implementation parts of government. The objective is to direct the orientation of IT investments away from solely in-house and intergovernmental concerns towards the external users. PPR identify three key users: citiziens, companies and politicians. Clearly there is a need to pursue also government centric applications.

Yet, PPR prompts government to abandon the internal strategic orientation and replace this with an external strategic orientation. The need for realigning the IT application is fuelled the rapid diffusion of IT use and Internet access in governments and among their users. The Lion's share of IT applications in government is payroll systems, budgeting and planning application, word processing and alike.

Although we do see a variety of front-end systems emerging, most government do still not see this as their strategic primary channel for digital communication. Consequently, websites are being build lacking strategic visions on, for example, whether the government want an increased service throughput, reduce the costs associated with the case processing or providing increased transparency with regards to case processing.

Four key elements comprise the objectives and mission of PPR.

1. IT needs to benefits customers of the public sector
2. Evaluating IT applications, external criteria on the exploitation
   and impacts should be adopted
3. IT needs to be guided by an explorative attitude at all levels in
   the organization
4. IT should help balancing demand and supply, not creating
   imbalances or new means for gate-keeping

These four elements need to be at the agenda formulating, implementing and living the e-government strategic visions.